Archive for August, 2007




One always wants to drive traffic to their website or blog on a daily basis. This is normally achieved by performing various SEO traffic techniques that help in driving traffic by either doing it yourself or hiring an expert. In the former case, you will end up spending too much time doing it yourself as the processes are time consuming and cumbersome while in the latter case you will save on time but end up spending a lot of money to the provider.

However, there is one technique that can achieve a lot of traffic without having to spend too much or investing a lot of time. Article Writing!

Now the next question that may come to your mind is how does Article Writing drive traffic? It’s quite simple! The Internet comprises of a lot of information and there are millions of visitors, researchers and webmasters who are looking out for content for their blogs and websites. They have a choice where they can either create their own content or search on the Internet for a good quality article which they can utilize easily and quickly. This is exactly where you come in.

This article will describe the points that you need to keep in mind while writing your article:

Choosing the Right Headline:

It is important to create a headline that is appealing. A catchy headline will attract the attention of the viewer and will appeal them to read the article.

Preferred Word Count:

A good article is one that can convey a message, strategy and tips in 500 to 750 words. Making an article too long will dilute the attention of the reader and may be considered as a drag.

Preferred Software:

The best software is Microsoft Word as it has a spell check, word count option, synonyms option, etc. If you don’t have Word, you can use Open Office Word (which is free) or you can use Notepad.

Resource Box:

This is where one hits the bulls-eye. Use this box to the maximum possible extent. Write about the author, place a link of your website, add a freebie if possible, create a call to action phrase (Download now, Submit now, Click here, Submit here, etc).

Editing the Master Piece:

Once you have written your article, don’t forget to proofread and edit it. Ensure that the article is grammatically correct and free of any spelling mistakes, etc.

Now that you are done with writing the article, the next step would be to find an online website where you can submit your article. In this way you will be able to create an online archive of all your articles. If the site has an article content management system, then it will be excellent as it automates the submission of the article to your website.

Strategies for building the traffic through the article

This involves submitting your article to the top page rank article submission directories that will publish your article on their website. Create a blog if you don’t have one and post the article there. You can register with Yahoo Groups and post your articles there as well. Create an eBook on a collection of articles that relate to a topic and give it away for free. When you give it away for free, you are actually engaging in viral marketing which brings in wide exposure. Add the article to your website and if possible do generate some extra revenue by adding Google AdSense to it. You can also create an e-course on the articles that you have written and send it out through an auto-responder. Example, Free Auto Bot. Use any social media to build awareness around your article. Submit your article to various article announcement groups. For example, Yahoo Groups. These groups give a lot of eyeballs to your article as they can be used on their own websites.

By adopting the techniques listed above, you will be able to get loads of incoming links which boosts traffic and also the performance of your website.



Friday, August 3rd, 2007 - by - No Comments




Search Engine Optimization (SEO) in Dubai

Like other  business houses Dubai also have web solutions companies that provide complete  range solutions of web development are working on new trends and marketing  strategies for online businesses. Dubai is the business hub for the world  trade. It’s the era of online businesses. Online business always has a broad  competition even millions of competitors. Search  engine optimization (SEO) is a big challenge for any online business.  People searching for your product or services on internet by using search  engine Google, Yahoo, Msn, Ask.com etc. For example if any visitor wants to  know about the website development, designing or Search engine optimization in  Dubai, he/she can search in any search engine by using phrase or keyword, like:

Dubai web Design Company

Web Designing in Dubai

Web Designers in Dubai

Web Developers in Dubai

Dubai web Development Company

Search Engine Optimization in Dubai

Search Engine Optimization Dubai

Internet Marketing in Dubai



  Dubai Internet Marketing  Company

  Online Marketing in Dubai



When someone use like keywords (presenting  in bullets form) related website development or marketing then he found  hundreds of website that search engine search for him/her on multiple page but  only 10 websites show on first page normally. Most of the time  customers/visitors only view the first page. To get the competitive edge  everyone wants that its website should be in high page rank and show on the  first page of search engine.

What is Search engine Optimization?

When we search using any keyword or phrase we see that the  search engine search hundreds of thousands results against the keywords. But  the visitor/customer doesn’t have too much time to visit all these webs, most  of the time customer only consider the first page of results and ignore the  other results. SEO are the methods, algorithms and latest techniques by using  these SEO experts make possible the web link in top ranking. Search Engine Marketing (SEM) or Internet  Marketing also a compulsory part of SEO. SEO and SEM both are used to  improve page ranking.

When should we start The Search Engine Optimization process?

SEO  process starts in the early stage of development and will continue till the  life website. It’s necessary that while developing website all people must know  the SEO methods and techniques that how to implement them. Designers,  Developers and Content writers must have the SEO knowledge and an SEO Expert  for guidance.

There  are two ways of optimization knows as:

1-On-Page Optimization:



  H1,  H2, H3 Tags apply properly for each page.

  Meta tags  implement for each page.

  HTML Code follows  the W3C standards

  Content is  King, Use proper key words & care the keywords density   

  Image Optimization

  RSS Creation

  Bookmarking Option for the site & Email page  to friend option

  Sitemap Creation

  Create Robots.txt



2-Social SEO/Off-Page Optimization:

Nowadays  Web 2.0 has brought millions of users together through communities, forums, blogs and social  sites like Myspace, Youtube, Facebook and thousands alike. Apart from  focusing visitors through search engines, our SEO professionals focus on that  huge mass of visitors also to drag them to your website through our process of  Social Media Optimization that includes: Blog Marketing, Article Marketing, Press  Release Marketing, RSS Subscriptions, Podcasting, Email Marketing, Viral  Marketing, Video Marketing.

 



Friday, August 3rd, 2007 - by - No Comments




It seems like times are always tough for small businesses, but no time is worse than during a recession. During a recession, many businesses try to cut back on as much as possible, but when does cutting back start to hurt the company? One of the places this question is most often applied is to the question of SEO. Should a small business pay for SEO when money is tight?

Unfortunately, many small businesses axe their advertising budget first. While this can be a good place to save a little bit of money, if businesses completely cut their advertising, they will not be able to attract new clients. Without new clients, there’s little they can do to make more money. While word of mouth may help somewhat, it’s not as effective as a marketing blitz.

While web marketing is cheaper than doing offline marketing, there are still costs involved. However, you may get a much higher return on your investment since you’re able to more deeply analyze how well your marketing is doing. Since websites allow users to track where their traffic comes from, it’s easier to identify and cut any online marketing that is not working. To this end, small businesses should not immediately cut their SEO budget when times get tight.

Some small businesses may not have even invested in SEO yet, and these businesses may be asking why they should spend the money. However, those small business owners may not recognize just how great a return they can get on their SEO. A huge return on investment is everything in a recession, and doing SEO is ranked as one of the top ROI solutions.

By selecting specific keywords and phrases, you’re very specifically targeting your audience. While ads in magazines may get a lot of attention, you never really know if your target audience is viewing the ad or if it is being viewed by someone who will never purchase your product. SEO, however, makes certain your website is being viewed by those who are looking for what you offer. It brings in more than just quantity; it brings in quality visitors and provides them with information about your website right away.

When it comes to dealing with SEO, small businesses have a few choices. They can either handle the SEO themselves or they can hire a professional SEO company. The first is obviously the most budget-friendly; however, if you and your employees don’t understand the basics of doing SEO, you may end up wasting your time. Fortunately, you can learn the basics of SEO fairly quickly.

Paying a company to do SEO, especially if the company is thorough and completely redesigns your website from the ground up to be fully optimized, may be out of your price range. Many small businesses simply can’t afford this. However, having an expert in SEO look at your pages can be helpful. Outsourcing only part of the SEO process can be helpful. For example, you may want to hire a professional SEO writer to create content for your website after you determine the keywords yourself.