Maybe one of the biggest misconceptions in SEO is that the ranking at Google and Yahoo is all that matters in the search engine optimization. Potential clients come to Seo Services with a single goal: “Get me a top-ten ranking on Google.” Some will also mention MSN, and a few will rhyme off a list of search engines and want well placed at the top of 200 of them.

It is time to separate fact from fiction. Yes, your SEO consultant can give you a top-ten placement at Google. But

1. If the placement is for “dirty brown shoes”, it will probably not help your shoe store one bit, even if I tell you first hand. Few people are actually searching on the term.

2. Number ten perhaps not much either, depending on the term. People in search of “Essential Nectar liquid vitamins”, will probably click on the first result they see, or at least on one of the “above-the-fold” results that do not require scrolling. On the other hand, someone searching for “liquid vitamins” might check through two pages of results to become familiar with the available options.

3. If your title tag reads like a cheap list of search terms, it will not be attractive. For example, if it reads: “vitamins, liquid vitamins, multivitamins, multi-vitamins”, you can skip over it in favor of the next result that reads “Liquid Liquid vitamins of vitamin supplements Store.”

4. If your description tag is a mess, people will more likely skip over your list, even if it does rank number one, in favor of one that resembles what they are looking for. Google and others use the description tag usually when the term is found in it, so be sure to include your key search terms in a description tag that actually reads well.

Lately, I have responded to a forum question, which goes something like this: My site ranks number one for this term at this engine. The term is sought on numerous occasions per day, and the engine, this percentage market. Can I expect this many visitors?

This is not an SEO challenge is a matter of mathematics: market research x = visitors

I answered with a little outweigh the factors that mathematics in the SEO game, including the site’s title tag and the description tag, as well as whether the term lends itself to scrolling. I also pointed out that it depends on the title tags and description tags of the competition, too.

Another factor that makes it difficult to forecast traffic is the abandonment factor – how many people click on none of the results because they get interrupted or confused, or abandon the search for a new because they find themselves off – topic or searching too broadly.

It also depends on how many listings there are and how they are marked. Often, Yahoo and Lycos, for example, there are so many ads that the average user may never scroll a screen or two to see the organic (natural) results.

And, of course, it also depends on the color of the walls in the room since the user clicks, the weather outside and how well they slept last night. But there is little you can do about it.

What you can do is to work with your Seo Services consultant to choose the search terms are most effective for your business and make sure he develops a title tag and the description tag that sell to both humans and motors Research. Then, make sure it is not only followed the rankings of your key search terms, but also the description used by each of the search engines.

A good ranking in Google and Yahoo is just one measure of your success SEO consultant. A more complete evaluation is that he is your partner in building long-term, targeted traffic.

Most people familiar with organic search engine optimization know about PR Web and optimizing press releases with keywords. However a growing number of companies are finding that the PR Web podcast service is an easy, cost-effective way to enter the social media marketing arena and extend the reach of their press releases.

Normally a search engine optimization expert will either write from scratch or optimize an existing press release for a customer using relevant, targeted key phrases that are searched. A new twist that you can add to the mix is to conduct a telephone interview with a PR Web representative and have the resulting audio file produced into a high quality podcast. This service costs $100.00 for a 4-5 minute podcast, or $200.00 for a 10-20 minute podcast (these fees are over and above the press release contribution fees that PR Web charges). PR Web handles all the technical details. All you have to do is participate in a telephone interview and then PR Web takes the podcast file and publishes it on its site, and submits it to podcast directories and iTunes.

If you have ever wanted to promote your business using search engine optimized press releases, now is the time. By augmenting your press release with a polished, professional sounding podcast, the marketing possibilities are endless. You can link to the podcast from your home page in a weekly “featured podcast” segment you create. You can create podcasts when you introduce new products. Work with a search engine optimization consultant to maximize your key phrase research and build an entire archive of press releases and podcasts on your site for the search engines to crawl. Content is definitely king, and by committing to a regular schedule of optimized content creation, your company will improve its organic search engine rankings.